Experienced senior marketer proven to effectively lead strategic marketing and brand positioning during times of business growth and operational change.
Over 12 years experience leading effective marketing strategies that build brands, drive revenue and increase client engagement and retention across both digital and offline channels. Throughout my career I have demonstrated my ability to work alongside key stakeholders and executive management to proactively identify emerging needs, building strategic roadmaps and executing effective marketing campaigns that deliver customer acquisition with an eye towards increasing long-term brand equity.
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Alongside my brand & tech roots, years ago I picked up a film camera to feed the creative side. Since then, my work has been showcased in a wide range of mediums, including commissioned projects for print & magazines, tourism projects, in a cook book, and a gallery series on my hometown of Brisbane, Australia. Whether it is down the road or across the world, if I am heading out on a trip there's a high chance I have a camera or two by my side.
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GOOD READS Some books, articles or podcasts I've enjoyed recently.
2020
Zero to One, Peter Thiel
Start With Why, Simon Sinek
What is 'brand' and why should we be focussing on it now? Humans Come First Podcast